Hayyakum was the first event to activate the Expo site back in March 2019. This VIP event was the first live event on site and a celebration of what Expo is about to become. It was an opportunity to engage with international entertainment and performance artists to bring the site to life. Our team supplied 74 performers from 14 countries within a 48 hour period from all corners of the globe. We fully curated, styled and choreographed the event with our event production team supporting with full branding, AV, F&B and staging supporting.